Link Popularity

Link popularity is the total number of qualified websites linking to your website. Increasing the number of links to your website is the most effective method to boost traffic to your website and improve search engine rankings.

Benefits

The benefits of a high link popularity are:

Direct Traffic

When a well respected or authoritative website links to your website, it is because they recognise you have a quality website that offers their visitors complementary services or information. There is the potential for increased traffic to your website simply because visitors are more likely to follow a link from a trusted website.

Search Engine Ranking

Search engines use rule-based algorithms that are designed to rank webpages. These algorithms are known to reward websites that have a lot of inbound links from other websites. This is particularly the case if the links are from well respected and authoritative website which are weighted more heavily by the algorithms.

It's not the quantity of inbound links that counts, but rather the quality that matters.

Link Building

There are many link building strategies available to improve link popularity. There are also some strategies that should be avoided at all cost, otherwise you are in danger of being penalised by the search engines. It is important that your link building program evolves slowly otherwise the search engines may well view your rapidly increasing link popularity with scepticism.